Morrisons ‘quiet hour’ for autistic shopping introduced

The BBC reports that:

“Supermarket chain Morrisons has introduced a weekly ‘quieter hour’ for autistic shoppers who struggle with music and noise.

Its 439 UK stores will dim lights, turn music off, avoid using the tannoy and turn check-out beeps down on Saturdays from 09:00 to 10:00.

It is believed to be the first supermarket chain to roll out the scheme to all stores nationwide.

The National Autistic Society says it is a ‘step in the right direction’.
The charity is encouraging retailers to take part in a nationwide ‘autism hour’ in October.

Toy shop The Entertainer holds ‘quiet hours’ during the first hour of opening every Saturday, when staff turn off in-store music in the company’s 145 UK stores to ‘create a more welcoming environment for children with autism’.

Asda said a number of its supermarkets across the country worked with local groups to run quiet hours on a regular basis …”

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